How many hashtags should you use on TikTok?
Three to five, chosen on purpose. Here is what each slot is for, what #fyp really does, and why a TikTok habit copied from Instagram, or the other way round, now goes wrong.
· 5 min read
Blog
Practical guides to hooks, titles, captions, and hashtags for TikTok, Instagram Reels, YouTube, and YouTube Shorts: what the platforms reward now, and what stopped working.
How to write a YouTube description people and search both read
Most of a YouTube description is never seen. The opening lines are seen by everyone, and they are the part most channels fill with links. Here is the layout that works, with a template.
· 6 min read
Instagram SEO: how to get your Reels and posts found in search
People search Instagram for recipes, places, products, and how-tos, and the results are not random. Here is what Instagram reads, and what to change so the right searches find you.
· 6 min read
How to write TikTok captions that get your videos found
A caption used to be an afterthought on TikTok. Now that people search the app like a search engine, it is one of the few pieces of text you fully control. Here is how to write one that works.
· 6 min read
Instagram Reels hooks: 10 openers that keep people watching
Reels and TikToks look identical, but the audience watching a Reel is often not the same kind of audience. Here are ten hook structures that work on Reels, and how to adjust the ones that do not.
· 6 min read
10 YouTube title formulas that earn the click
A YouTube title has to satisfy two readers at once: the person choosing between twelve thumbnails, and the system deciding which searches you belong in. Here are ten shapes that do both.
· 7 min read
YouTube Shorts SEO: titles, descriptions, tags and hashtags
Shorts reach people through two different systems, and only one of them cares about your metadata. That second route is why a Short can still be earning views six months later.
· 6 min read
How many hashtags should you use on Instagram Reels?
The thirty-hashtag habit is a leftover from a version of Instagram that no longer exists. Here is the current answer, and what actually replaced hashtags as the distribution signal.
· 5 min read
12 TikTok hook formulas that stop the scroll
The opening line is the only part of your video with a guaranteed audience. Here are twelve shapes that reliably earn the next three seconds, and when each one fits.
· 7 min read